What Selling with CLASS is

• A business strategy intervention that changes selling from what salespeople do to customers to what they do with them
• A customer-focused sales approach - customized for your company, your products, your markets and your customers - that builds long-term, profitable, loyal customer relationships
• A learning system designed and revised over the years to help salespeople choose to change their selling behaviors to get better results
• A psychology-based model that empowers customers to take greater accountability for their own success - using your products and services
• A flexible, self-monitoring process that helps salespeople know where they are in the buying cycle and adapt their approach to align with the customer’s decision-making process (instead of fighting it)