About Dr. Tom Behr
Since 1981, I've served both Fortune 500 multinationals and smaller entrepreneurial companies as a consultant in implementing "whole system" solutions to the challenges they face in today's rapidly-changing global economy.
I founded my consulting company, Horizons Unlimited Inc. in 1985. As a consultant and facilitator in marketing, sales and sales leadership, I've worked with over 10,000 sales people, managers and executives from the US and 15 other countries. Clients include:
- Pfizer (worldwide)
- American Express (worldwide)
- TIAA-CREF
- Paine Webber
- Eli Lilly
- The Estee Lauder Companies (worldwide)
- Sony
- PR Newswire
- The Johnson & Johnson Companies
- DuPont Pharmaceuticals
- Sandoz Pharmaceuticals (worldwide)
- Glenbrook Labs
- Sanofi
- Heitman Capital Markets
- The Travelers Companies
- Capital Management Group (Canada)
- NJ Blue Cross Blue Shield
- ER Squibb
- L'Oreal
My sales consulting work centers on:
- Helping sales forces master new skills and capabilities to meet emerging market challenges and opportunities
- Helping individual salespeople identify and tap their unrealized potential for sales excellence
- Helping sales managers become highly-skilled sales performance coaches
In the marketing area, I've helped clients:
- Re-position existing offerings to better target specific segments or change unfavorable customer perceptions
- Define and execute strategies for positioning new offerings
Most recently, I've worked with clients to create tight integration and teamwork between the sales and marketing functions (typically in competition with each other) to strengthen business results and better serve customers.
In addition to consistently high feedback from client audiences, I've been consistently among the top-rated speakers for The Strategy Institute, the Investment Management Institute, and The Institute for International Research.
I've published numerous articles in the areas of sales/marketing strategies, global leadership development, and cross-functional team effectiveness for Wealth Management Advisory (Toronto), AMA's Management Review, Sales Management (Amsterdam), and Dartnell Corporation's Sales and Marketing Executive Report.
My book, The Tao of Sales: the Easy Way to Sell in Tough Times, recently re-issued by Booksurge, is published in five languages.
For reader reviews and reactions to the book, go to The Tao of Sales .com and click on "Reviews."